

CREATIVE SOLUTIONS, CREATIVE RESULTS
BUSINESS DEVELOPMENT
Business development can be summarized as the ideas, initiatives, and activities that help make a business better. This includes increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions.
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The current state of the business in terms of SWOT analysis (strengths, weaknesses, opportunities, and threats)1
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The current state of the overall industry and growth projections
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Competitor developments
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Primary sources of sales/revenues of current business and dependencies
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The customer profile
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New and unexplored market opportunities
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New domains/products/sectors eligible for business expansion, which may complement the existing business
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The long-term view, especially with regards to the initiatives being proposed
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The cost areas and the possible options for cost-savings
